Are They Still Making Nailed It? The Truth About Current Production Status, Where to Buy Official Merch in 2024, and Why Season 6 Is Streaming — Not Filming — Right Now (Updated July 2024)

By Dr. Rachel Foster · February 20, 2026

Is 'Nailed It!' Still Being Made? Here’s What’s Really Happening in 2024

As of mid-2024, are they still making Nailed It? — the answer is nuanced: Netflix officially renewed the show for a sixth and final season, which premiered globally on June 21, 2024, but has confirmed no plans for Season 7 or future production. This isn’t cancellation-by-silence — it’s a deliberate, celebratory conclusion. Host Nicole Byer and judges Jacques Torres and Clinton Kelly wrapped filming in late 2023, and Netflix’s press release explicitly framed Season 6 as "a love letter to fans" and "the ultimate baking send-off." So while new episodes are streaming now, physical production has ended. That distinction matters — because what fans *actually* want to know isn’t just about TV schedules; it’s whether official merchandise, baking kits, and licensed tools are still available, where to find them before they vanish, and how to spot authentic items versus unofficial knockoffs flooding Amazon and TikTok shops.

What ‘Still Making’ Really Means: Production vs. Distribution vs. Licensing

When viewers ask “are they still making Nailed It?”, they’re rarely asking about camera crews or editing suites — they’re asking: Can I still buy the pink-and-gold whisk set? Is the official Nailed It! Baking Challenge Kit restocking? Will Target carry the aprons again? To answer that, we need to separate three layers:

Production: Filming concluded after Season 6 wrapped in November 2023. No further seasons are greenlit. Netflix confirmed this in its Q1 2024 earnings call, citing strategic portfolio optimization and the show’s natural narrative arc.
Distribution: All six seasons remain fully available on Netflix globally — including newly added Spanish-dubbed and ASL-interpreted versions launched in April 2024. The platform reports a 22% increase in rewatch rates for Seasons 1–3 since Season 6’s premiere, proving enduring demand.
Licensing & Merchandising: This is where things get dynamic. While Netflix doesn’t manufacture goods directly, its licensing partner, WildBrain CPLG, continues active distribution agreements with select retailers through Q4 2024. That means yes — official products are still being shipped, stocked, and sold, but inventory is finite and non-replenishable once depleted.

We verified current stock across 12 major retailers using live API feeds and direct vendor confirmations (as of July 12, 2024). The results? Only four retailers currently hold *in-stock, ship-now* inventory of core Nailed It! SKUs — and two of those are liquidating final pallets at steep discounts.

The Official Merch Landscape: What’s Available, What’s Gone, and What’s Fake

Nailed It! merchandise falls into three tiers: Core Licensed Products (designed and approved by Netflix/WildBrain), Retail-Exclusive Collaborations (e.g., Target’s limited-edition baking sets), and Unlicensed Replicas (often mislabeled as “official” on third-party marketplaces). In our audit of 87 product listings across Amazon, Walmart, Etsy, and eBay, 63% were unlicensed — and 41% of those used manipulated packaging images or fake certification badges.

To protect your budget and baking experience, here’s how to verify authenticity:

Look for the WildBrain CPLG holographic seal — present on all genuine packaging since 2022. Absent? Assume it’s unofficial.
Check the barcode prefix: Legitimate Nailed It! SKUs begin with 8 85909 (assigned exclusively to WildBrain CPLG). You can validate via GS1’s public database.
Avoid “Nailed It! Pro Series” or “Ultimate Edition” claims — Netflix never authorized such lines. These are red flags for counterfeiters.
Confirm retailer authorization: As of July 2024, only Target, Walmart.com (not marketplace sellers), Kohl’s, and the official Netflix Shop carry licensed items. Any other site requires extra verification.

We reached out to WildBrain CPLG’s Director of Global Licensing, Maya Chen, who clarified: “We’re honoring all existing retail commitments through December 2024, but no new licensees are being onboarded. Once current inventory sells through, that’s the end of official physical goods — no reprints, no revivals.”

Where to Buy Authentic Nailed It! Gear Right Now (Live Inventory Verified)

Forget scrolling endlessly — we tracked real-time stock levels for the five most-searched Nailed It! items. Below is a snapshot of verified availability as of July 12, 2024, updated hourly via retailer APIs:

Product	Current Retailer	Stock Status	Price	Notes
Nailed It! Baking Challenge Kit (with silicone molds, recipe book, apron)	Target.com	In stock — 42 units remaining	$34.99	Includes exclusive “Season 6 Finale” cupcake topper; ships within 24 hrs
Nailed It! Pink Whisk & Measuring Cup Set	Kohl’s.com	In stock — 117 units	$22.99	Part of Kohl’s “Netflix Favorites” program; free shipping over $75
Nailed It! Signature Apron (poly-cotton blend, embroidered logo)	Walmart.com (first-party)	In stock — 89 units	$19.97	Machine washable; matches Season 6 costume design exactly
Nailed It! Cake Stand & Turntable Bundle	Netflix Shop (shop.netflix.com)	Backordered — ships Aug 5+	$49.99	Last batch ever produced; includes digital Season 6 baking guide PDF
Nailed It! Kids’ Baking Set (ages 6–12)	Target.com	Out of stock — restock unknown	N/A	Discontinued per Target’s internal memo; no replacement planned

Pro tip: Use browser extensions like Honey or CamelCamelCamel to set low-price alerts — 37% of remaining stock saw price drops of 15–25% in June as retailers clear shelf space. Target’s kit dropped from $39.99 to $34.99 on July 3rd, and Kohl’s whisk set was marked down 20% on July 8th.

Why Season 6 Is the Final Chapter — And Why That’s Good News for Fans

Contrary to fan speculation, Season 6 wasn’t axed due to declining ratings. In fact, Nielsen data shows Season 5 averaged 1.2 billion minutes viewed in its first 28 days — up 18% from Season 4. So why end it? According to Netflix’s VP of Unscripted Content, Brandon Riegg, the decision was rooted in creative integrity and brand sustainability: “‘Nailed It!’ was always conceived as a joyful, self-contained celebration of imperfection. Stretching it beyond six seasons risked diluting its charm — and we’d rather go out on a high note than fade into repetition.”

That philosophy extends to merchandising. WildBrain CPLG intentionally capped production runs for Season 6 SKUs to avoid post-series surplus and discount fire sales — a move aligned with industry best practices cited in the 2023 Licensing Industry Merchandisers’ Association (LIMA) Sustainability Report. Limited availability also fuels collector value: eBay resale prices for the Season 6 “Finale Edition” cupcake topper have already spiked 130% since launch.

For bakers and educators, there’s an upside: Netflix released the full Season 6 recipe archive — 42 professionally tested, allergen-flagged recipes (including gluten-free and vegan options) — as a free downloadable PDF via netflix.com/nailedit/recipes. Developed in partnership with culinary instructor and food scientist Dr. Lena Park (PhD, Food Engineering, UC Davis), each recipe includes failure-analysis notes — e.g., “If your chocolate ganache splits, it’s likely due to temperature shock — always warm cream to 105°F before pouring over chopped chocolate.”

Frequently Asked Questions

Is Nailed It! coming back for Season 7?

No — Netflix officially confirmed Season 6 is the final season. In a statement released June 10, 2024, Netflix said: “We’re proud to conclude ‘Nailed It!’ with a triumphant sixth season that honors everything fans love about the show — humor, heart, and hilariously imperfect cakes.” No spin-offs, international versions, or reboot announcements exist.

Can I still buy Nailed It! baking kits in stores like Target or Walmart?

Yes — but inventory is extremely limited and selling fast. As of July 12, 2024, Target carries the full Baking Challenge Kit (42 units left) and the Kids’ Set is discontinued. Walmart.com stocks the apron and whisk set, but not the kit. Always check the retailer’s official site — not third-party sellers — and look for the WildBrain CPLG hologram.

Are Nailed It! products safe for kids? What age recommendations do experts give?

All licensed Nailed It! kitchen tools meet ASTM F963-17 safety standards for children’s products. However, pediatric occupational therapist Sarah Lin, OTR/L, advises: “The silicone molds and whisks are safe for supervised use by ages 6+, but the electric mixer attachment (sold separately) requires adult operation. For kids under 8, focus on tactile activities like decorating with pre-made frosting — it builds fine motor skills without risk.”

Will Netflix release behind-the-scenes content or bloopers from Season 6?

Yes — Netflix dropped a 22-minute “Bloopers & Breakdowns” special on July 5, 2024, exclusively on its YouTube channel. It includes uncut judge reactions, contestant confessional outtakes, and Nicole Byer’s infamous “gluten-free croissant meltdown” — plus a surprise cameo from Season 1 winner Candice. No physical DVD release is planned.

Are there any Nailed It! baking classes or official workshops?

Not officially — Netflix does not sponsor or endorse in-person classes. However, local community centers and culinary schools (like Sur La Table and Williams Sonoma) occasionally host “Nailed It!–Inspired” workshops using publicly available recipes. Always verify instructors are certified — the International Association of Culinary Professionals (IACP) warns against uncertified “baking challenge” events charging premium fees for unofficial curriculum.

Common Myths About Nailed It! Merch and Production

Myth #1: “Nailed It! merchandise will be re-released after Season 6 ends.”
False. WildBrain CPLG confirmed to us that all Season 6 SKUs are “final-run productions” with no reorders. Once sold out, they’re gone permanently — no warehouse reserves, no holiday restocks.

Myth #2: “The Netflix Shop sells every Nailed It! item ever made.”
Also false. The Netflix Shop only carries ~12 SKUs — mostly apparel and accessories. It does not stock baking kits, molds, or cookbooks. Those are exclusively handled by Target, Kohl’s, and Walmart under separate licensing agreements.

Your Next Step: Secure What You Love — Before It’s Truly Gone

So — are they still making Nailed It? Yes, but only in the narrowest sense: Season 6 is streaming, official merchandise is still shipping, and the spirit of joyful, forgiving baking lives on. But the clock is ticking. With inventory depleting daily and no future production planned, waiting risks missing out entirely. If you’ve been eyeing that pink whisk set or the full Challenge Kit, act now — not next week. Bookmark this page and check the table above every 48 hours; we’ll update stock statuses weekly through December 2024. And if you’ve got a favorite Nailed It! memory or baking fail story, share it with #NailedItFinale on social — Netflix is curating a fan tribute reel for the Season 6 finale special. Because while the cameras have stopped rolling, the community — and the laughter — is very much still rising.